Our Services
   
Strategic Communications Planning - We work with you to develop a strategic public relations "road map" that can help guide your decision-making.  A customized Communications Plan provides workable strategies and action steps based on:
  • Your organization's overall goals and objectives
  • Review of current and past communications activities and publications
  • Key messages that need to be communicated
  • Key audiences to be reached
  • Message strategies and content that will best reach them
  • Best use of financial and human resources needed
Promotional Campaigns and Events - Our team of professionals can help implement key steps to make your public relations campaign or event a success:
  • Enhance the brand image of your company to attract new customers and increase sales
  • Recommend key strategies to promote special initiatives and events
  • National and local media list development, news releases, and story placement
  • Develop targeted print, broadcast and electronic media promotions in concert with advertising or other marketing initiatives
  • Provide leadership and hands-on assistance, as needed, in running your public relations campaign or special event
Philanthropic Counsel to Businesses:
  • Determine your company's philanthropic goals and values, to help focus volunteer and giving efforts on areas most important to your organization
  • Identify potential partners to connect your philanthropic giving with a specific cause or area of interest, such as the arts, youth development, cancer research, etc.
  • Create and manage a foundation you can use to help develop brand identity, enhance customer loyalty and boost employee morale
Services for Non-Profit Organizations:
  • Develop a Strategic Communications Plan, as described above, dovetailed with your overall development and fund raising plan
  • Assist with planning special fund raising events or promotional campaigns
  • Recommend public relations staff structure and position descriptions
  • Marketing services for planned giving and long-term funding sustainability
   
   

 

 

 
 
Whalin Public Relations, Inc.   4420 Abbott Grove Drive   Crestwood, KY  40014     Emily Whalin 502-744-7208     Cliff Whalin 502-552-2094
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